“It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.” - Harry Beckwith
Word.
Reblogged from soxiam
“It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.” - Harry Beckwith
Word.
I put this on everything. Even my cuts.
Total truth.
Have you tried Utz Crab Chips? They are made with “Chesapeake Bay seasoning”, but they taste just like Old Bay. Fucking...
Word.