September 13th, 2012

Ethnography… Do it right! 

- from “The Science of Desire,” BusinessWeek 2006

  1. freddiebenjamin reblogged this from jeanphony
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    Ethnography.
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“It’s not rocket science. It’s social science – the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology and psychology. The act of design is structuring and creating that balance.”
– Clement Mok