DESIGN IS SOCIAL

Inspired by last night’s conversation, I did a little digging…

thoughtyoushouldseethis:

• LEVEL 1: The designer accepts the pump’s performance but shortens and cleans up its form.
• LEVEL 2: Performance improvements are made. Either money, gallonage, or fillip can be punched directly. Inserted credit card automatically bills the customer.
• LEVEL 3: Changes the basic mechanism. The station is like a parking lot where hoses are pulled from trap doors below ground. All the controls are on the nozzle.
• LEVEL 4: Involves products which are outside the company’s control. No liquid fuel is pumped; pressurized cartridges are inserted into the car. One cartridge fits all cars (like sealed beam headlamps), a one-price sale.
• LEVEL 5: The service performed is changed; there are no more gas stations. Fuel cartridges are bought anywhere, like beer.
• LEVEL 6: The service is eliminated; cars never need refueling, they run indefinitely on atomic power.
• LEVEL 7: Transportation is eliminated; all human contact is by telecommunications.